Achieving 131% Lift in Search Traffic

Project Goals and Objectives

• Increase search traffic to core curriculum product pages
• Achieve top three organic SERP ranking in competitive high-volume keywords
• Improve on-page experience and speed

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Strategy

Orange is a market leader in the curriculum space—but if you looked at Google, you would never know it. Years of ignoring SEO practices and technical debt meant Orange wasn’t ranking for crucial keywords.

• Start with keyword research to identify a set of core  keywords
• Optimize copy and on-page content for search and readability
• Improve technical SEO through page speed and site cleanup
• Form internal linking strategy to elevate pillar pages

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Results and Acheivements

• Increased search engine visibility: Improved ranking for twenty core keywords
• Boosted organic traffic: Increased organic traffic by 131% YoY to the 252 Kids Curriculum sales page
• Enhanced website performance: Improved website speed and user experience

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Summary

By combining strategic thinking with hands-on execution, we methodically improved Orange's online visibility. The changes led the way for future SEO projects to build on the new technical foundation—and set Orange up for success in search. This project showcases the tactical execution of a marketing objective that ties back to pipeline generation and stronger business results.